Best time to post on Threads: what the data says and how to find yours

The best time to post on Threads: the short answer

The best time to post on Threads, according to Buffer's February 2026 study of 2.5 million posts, is weekday mornings between 6 and 11 a.m. in your audience's local time. Thursday at 9 a.m. was the single strongest slot, followed by Wednesday at noon and Wednesday at 9 a.m. Evenings from 6 to 11 p.m. and weekends, Saturday most of all, did worst.

That's an average across accounts that publish through Buffer. Your own followers' most active times, which Threads Insights calculates from the last 30 days, are a better guide, and the two-week test further down shows whether timing matters much for your account at all.

For the best time to post on Threads today, use today's row:

Source: Buffer, "The Best Time to Post on Threads in 2026", by median engagement.

What Buffer measured and what it left out

Buffer analyzed 2.5 million Threads posts sent through its own scheduling tool and ranked each hour and day by median engagement, which it counts as likes, replies and reposts. Its data scientist adjusted the times so they read as local time wherever you are, so you don't need to convert them. The best day to post on Threads in Buffer's data was Wednesday, then Thursday and Tuesday. Saturday was the weakest day, Sunday the second weakest, and Monday also trailed the other weekdays.

Four things are worth knowing before you build a calendar on it.

• The sample is accounts that schedule through Buffer: brands, agencies and creators who plan ahead. A freelancer posting from a phone between jobs isn't the typical row.
• The metric is engagement. The study doesn't report views from non-followers, profile visits or follows, and a slot can win on likes while bringing no new followers.
• The article doesn't break results down by niche or country.
• Buffer sells scheduling, and the recommended times are a feature of its product. That doesn't make the data wrong. It does make Buffer a vendor, and Buffer itself tells readers to treat timing "as a bonus, rather than a must," since the post and how you engage in conversations matter more.

Other studies, and what Meta says

Hootsuite, another scheduling vendor, published a 2025 study run with the data science agency Critical Truth: over 1 million posts across all networks, with times "normalized across 118 countries." Its best Threads slot is Tuesday at 8 a.m. Its daily picks are 9 a.m. on Monday and Thursday, 8 a.m. on Tuesday, noon on Wednesday and Saturday, 2 p.m. on Friday and 1 p.m. on Sunday. Hootsuite doesn't say how many of those posts were on Threads.

Meta doesn't name an hour. Its October 2024 creator tips say that "posting more frequently on the weekends can help drive higher engagement." That looks like the opposite of Buffer's finding, but the two measure different things: Meta talks about how often you post on weekends, Buffer about engagement per post in each slot. Both vendors agree on weekday mornings and disagree on the exact hour and on weekends. Your own numbers are the only way to settle it for your account.

When to post on Threads depends on your audience

Your audience has its own time zone

"Local time" in these studies means the local time of the people reading. If you live in Warsaw and most of your clients are in New York, Buffer's 9 a.m. is 3 p.m. for you. Threads Insights shows which countries and cities your followers and viewers are in, and lists their most active times in your current time zone (Instagram Help Center). Our Threads Insights guide walks through where each number lives.

Your audience isn't Buffer's average

Buffer itself notes that entrepreneurs and freelancers may check Threads at different times than people with 9-to-5 jobs. The same goes for parents who scroll after bedtime, nurses on night shifts and students. A global average flattens all of them into one curve.

The For You feed isn't a timeline

Meta's system card for the Threads feed says the feed blends posts from accounts you follow with recommended posts and ranks them by predicted value for each viewer. Only the Following feed is in reverse chronological order. Among the ranking inputs are the replies and replies to replies a post collected in the past hour and the past six hours. Early conversation counts, so being around to answer matters as much as the clock.

A post doesn't die after an hour, though. Emily Dalton Smith, then head of Threads, told Business Insider in October 2024 that "most of the content will be distributed in just a few hours over the course of the day." According to a TBPN Digest summary of a February 2026 interview with Connor Hayes, head of Threads, a new post is first shown to a small test audience and stops being recommended to non-followers after about three days. A 9 a.m. post and a noon post compete across much of the same window. The Threads algorithm guide covers the other signals.

Followers now get more of your posts

In mid-October 2026, Hayes wrote that Threads had made a change that "could increase the posts you see from those you follow," which for creators should mean "on average more reach to your followers." The more of your reach comes from followers, the more their active hours matter compared with a platform-wide average.

If you can't always be online when your followers are, replies under your posts pile up. Replyvero's Reply to commenters source drafts answers to people who commented under your posts in the last 7 days and haven't heard back, so you can clear them later. By default every draft waits for you to edit or send.

How to find your best time: a 2-week test with Threads Insights

You need about eight posts and fifteen minutes of note-taking. Four posts a week sits inside Meta's advice to post at least 2–5 times a week.

1. Read your audience. In Insights, open the Audience tab and note your followers' most active times and their top countries. Write down the two strongest windows.
2. Pick two slots. Slot A is your followers' peak. Slot B is a contrast, such as Buffer's weekday morning in your main audience's time zone. If those are the same, make B a lunchtime or evening slot.
3. Plan eight posts over 14 days and alternate A and B. In week two, swap which days get which slot, so neither slot gets all the Mondays.
4. Keep the posts comparable. Pair them by format: if a question goes out in slot A, the next question goes out in slot B. The Threads post ideas list has formats to pair.
5. Behave the same after every post. Stay 30–60 minutes to answer replies, whatever the slot. Otherwise you're measuring your own presence rather than the hour.
6. Wait 72 hours, then record each post: views, the share of non-follower views, replies, profile visits and follows. Insights also shows each post's views over time against the median of your last 10 posts.
7. Compare medians per slot, not averages, because one lucky post can swamp four ordinary ones. Use the Threads engagement rate calculator to get engagement by views and replies per 1,000 views for each post.
8. Decide. If one slot wins on views and replies in both weeks, keep it and test a new challenger against it. If the results are mixed, timing isn't what limits your account: post when you can stay for the replies and put the effort into the post itself.

A simple log is enough:

How to schedule posts on Threads

Threads has its own scheduler. The official @threads account announced it on January 23, 2025: tap the three-dot menu in the composer, choose Schedule, pick a date and time, and the post waits in your drafts folder, where you can edit or delete it. The Verge reported that you can schedule up to 75 days ahead, and that replies can't be scheduled. It's free, and for most people it's enough.

Scheduling solves one problem and creates another. The post goes out on time, but the replies in its first hours need you. Schedule for a time when you'll be free half an hour later.

Replyvero can also publish posts on a schedule from its Posts tab in desktop Chrome. You set the publish times (10:00, 14:00 and 19:30 by default) and a cap of 1 to 10 posts a day (2 by default). The extension moves each time by up to 20 minutes either way and keeps at least an hour between your posts. Publishing the queue on schedule is off until you turn it on, and it runs only while the extension panel stays open; a post that misses its slot by more than 15 minutes moves to the next free one. Threads' Terms of Use restrict automated access, so scheduled publishing through an extension carries a risk of restrictions like any automation, at any pace. If Threads shows a warning, the extension stops sending for 24 hours. These limits lower the risk; they don't remove it.

A starter Threads posting schedule

Until your test is done, this four-post week follows the weekday-morning data and leaves one slot to check Meta's weekend claim. Times are your audience's local time.

Add 10–15 minutes of replies under other people's posts on weekdays. Meta's October 2024 tips say replies account for almost half of the views on Threads, and Buffer itself ranks how you engage in conversations above the exact hour. After two weeks, replace any row that lost in your test with the winning slot. For the reply routine, see how to grow on Threads; for drafting those replies faster, see Threads auto reply with drafts and its pricing.